After an investment structured by Stoic Capital, the chain expands to 25 stores, prioritizing shopping malls in São Paulo—taking advantage of discounted rental prices.
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Stoic Capital played a key role in advising Magnólia, a traditional stationery store from Brasília, on the sale of a minority stake to private investors. This transaction was strategically designed to ensure that the company, despite the rise of the digital era, could expand and maintain its market relevance. The capital raised will allow the stationery store to preserve its essence and vintage charm while exploring new growth opportunities. The company plans to diversify its portfolio, focusing on a unique experience for consumers who appreciate the analog world amid an increasingly digital reality.
The funding ensures that Magnólia can continue challenging digital trends with a unique and modern approach, blending tradition with innovation. This transaction provides investors with an opportunity to partner with a brand that not only stands out for its nostalgic appeal but also for its adaptability and ability to innovate in a transforming market.
